MOUNTAIN LAKES, NJ (May 2008) –America’s favorite icon, The Vlasic® Stork, is delivering good news to one lucky, pickle-loving family in May this year. In celebration of National Pickle Month, Vlasic® Pickles is in search of a lucky May 2008-born baby who meets the company’s criteria to become the official Vlasic® Stork Baby of 2008. The winning baby and family will win: a $20,000 US Savings Bond; a trip for two to New York City -- complete with one dinner and one night’s stay -- to introduce the official Vlasic® Stork Baby on a New York Morning Show on Friday, June 20th (ARP $3,000), and receive a year’s supply of Vlasic Pickles. Entrants simply e-mail a photo of the new baby, along with name, date of birth, sex, height and weight, and a statement of 50-100 words on “Why My Baby Should Be the Vlasic® Stork Baby.”
To sweeten the pickle even more, Vlasic® is offering the family an extra treat! If the parents of the Vlasic® Stork Baby want to show their love and dedication to Vlasic® Pickles by making his or her middle name, “Crunch,” the savings bond value will be increased to $25,000.
“Aside from the fact that pickles are known as a common craving among pregnant women, what most people probably don’t know is that the Vlasic® Stork became the brand’s spokesperson during a period of low birth rates in the early 1970’s,” said Senior Brand Manager Stefan Aps. “Since there were fewer storks delivering babies in America at that time, Vlasic® created its own stork to deliver pickles! This contest is a way for the folks at Vlasic® Pickles to continue the tradition of delivering goodness to the world.”
If you are expecting a baby during the month of May, you might just deliver the Vlasic® Stork Baby! Entering is easy. Go to www.vlasic.com and click on the “Contests” section. If your baby meets the criteria, you’re all set! Submit your entry with a photo online, or send your entry to: “Vlasic® Stork Baby” Contest, c/o BHG PR, 546 Valley Rd., Upper Montclair, New Jersey 07043. All entries must be received by May 31, 2008. No purchase is required to win. See attached rules for details.
For more information, rules and regulations, log onto www.vlasic.com and click on the “Contests” page. All media inquiries should be directed to Lee Makofsky at 973.744.0707 or Lee.mako@bhgpr.com.
About Vlasic® Pickles
Vlasic® is available in nine key segments including Kosher Dill Spears, Bread and Butter Chips, Ovals, Sweet Gherkins, Large and Small Whole Dills, Stackers, Relish and Peppers. Look for the familiar Stork character on the bottle in supermarkets near you. Always crunchy and juicy, Vlasic® offers all the great flavor and are low in calories and fat. For more information about Vlasic® pickles, please visit www.vlasic.com.
About Pinnacle Foods Group Inc.
Pinnacle Foods Group, LLC., a leading seller and manufacturer of nationally branded food products. Pinnacle is known for new product innovation and commitment to growth and has a strong line-up of products sold in grocery stores under leading brands including Vlasic Pickles®, Hungry-Man®, Swanson®, Aunt Jemima®, Celeste®, Mrs. Paul’s®, Van DeKamp®, Vlasic®, Duncan Hines®, Log Cabin®, Mrs. Butterworth’s® and Open Pit®. |
