What does a lovable stork with a Groucho Marx voice have to do with selling pickles?
Some say about the same thing a cheese maker has to do with pickles. But others say that – since the national birthrate was dropping at that time – concerned Vlasic managers simply offered the Stork an opportunity to deliver pickles since babies were in such short supply! You can pick the explanation you like best.
In any case it worked, and while baby booms have come and gone, the Stork continues to stay with us as the fun Spokesbird of our fun brand.